Facebook ads for home service businesses
Our Homeowner Filter screens out renters and bad leads, then books estimates on your calendar.
Quick answer: Leadro runs Facebook and Instagram ads for home service businesses like landscapers, lawn care, window cleaning and pressure washing companies. We filter every lead with our Homeowner Filter, follow up within minutes and book the good ones on your calendar. Ads go live within 7 business days of getting what we need from you.
Most home service owners who try Facebook ads get the same thing. A pile of leads, half of them renters or outside your area, and a lot of people who never pick up the phone. We built our system to fix that part.
Why do Facebook leads go bad?
Facebook is good at finding people who will fill out a form. It is not good at telling you who owns the home, who lives in your area or who actually wants the job you do. If nothing sits between the ad and your phone, you pay for all of it. Then Meta learns from those bad leads and finds you more of them.
How does the Homeowner Filter work?
Before a lead reaches you, our form checks three things: they own the home, they're in your service area and they want a job you actually do. Leads that fail never hit your calendar. Leads that pass get a text and an email right away, and we aim to reach them within 5 minutes. Then we send Meta only the leads that passed, so the ads go looking for more homeowners like them.
What do you get?
- Facebook and Instagram campaigns built from scratch, with every ad written by hand
- Ads made from your real photos and videos
- A landing page and filter form, plus a website if you need one
- Meta pixel and Conversions API setup
- A CRM with a booking calendar, instant text and email follow-up and an AI assistant trained on your business
- Quote follow-up so estimates don't go cold
- An onboarding call, CRM training and weekly check-ins
- Ads live within 7 business days of getting what we need from you
Who is this for?
Home service businesses that sell to homeowners. We take one business per service area, so we never run ads for you and the shop down the street.
What results has this gotten?
These are real numbers from our clients' ad accounts:
- Jared, a landscaper in Littlestown, PA, spent $649 on ads and made $10,057 in 2 weeks. He got so booked he had to pause his ads.
- Caleb, a landscaper in Erie, PA, got $24,156 in accepted estimates from $1,821.09 in ad spend and closed 10 of the 14 jobs he quoted.
- Jackson, a window cleaner in Howard County, MD, got 142 leads at $13.44 a lead after getting burned by another agency.
Results are from individual clients and aren't typical or guaranteed.
Questions home service owners ask us
- Do Facebook ads work for home service businesses?
Yes, if you filter the leads. Homeowners scroll Facebook and Instagram like everyone else, and that's where they see your work before they ever search. The trouble is the junk that comes with them, and that's what the Homeowner Filter is for.
- Should I use Facebook ads or Google ads?
Both can work, but Google only catches people already searching. Facebook reaches homeowners before they start calling around, so you can get in front of them earlier. Plenty of businesses run both.
- Who owns the ad account?
You do. Your ad account, campaigns and leads stay yours.
- How much do Facebook ads for a home service business cost?
We set pricing on a free strategy call because it depends on your market. Ad spend goes straight from you to Meta.
Book your free strategy call
Book a free strategy call. We'll look at your business and tell you straight if we can help.
Kitchen and bathroom remodeler? See how we do it for you.
Last updated November 12, 2026
Book your free strategy call
Pick a time that works for you. We’ll look at your business and tell you straight if we can help.