About Leadro Marketing
A two-person ad agency run by Ian Fries and Toby Nguyen.
Leadro Marketing (you say it "lead-row") is a small ad agency run by two people, Ian Fries and Toby Nguyen. We run Facebook and Instagram ads for home service businesses and build the system that turns those leads into booked estimates.
Why Leadro is different
A lot of owners have been burned by an agency. They paid a monthly fee, got a report full of clicks, and never saw a booked job. We run it differently. We write every ad by hand from your real photos and videos, filter the leads before they reach you, and judge ourselves on estimates on your calendar, not clicks.
Who runs it
Ian Fries is a co-owner based in Pennsylvania. He posts what's working in our ad accounts on YouTube and Instagram as @ianleadro.
Toby Nguyen is a co-owner based in Florida. He posts short videos at @tobyleadro on YouTube, Instagram and TikTok.
Every client gets one group text with both of us in it. You talk to the people doing the work, not an account manager.
What we've done for clients
- Jared, a landscaper in Littlestown, PA, spent $649 on ads and made $10,057 in 2 weeks. He got so booked he had to pause his ads.
- Jackson, a window cleaner in Howard County, MD, got 142 leads at $13.44 a lead. He'd been burned by another agency before us.
- Caleb, a landscaper in Erie, PA, got $24,156 in accepted estimates from $1,821.09 in ad spend over 60 days, and closed 10 of the 14 jobs he quoted.
Results are from individual clients and aren't typical or guaranteed.
Read our reviews on Trustpilot or watch the client case studies on our Results page.
How we work
- Our Homeowner Filter screens out renters, people outside your area and jobs you don't do before they ever reach you.
- Every lead gets a text and an email right away, and we aim to reach them within 5 minutes.
- Your ad account, campaigns and leads stay yours.
- Ads go live within 7 business days of us getting what we need from you.
Last updated November 12, 2026
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